Tiny Crowd Founder, Creative & Art Director
I’m anything but your typical creative. Yes, I wrangle untamable streams of creative rapids. But I also love systems, adore processes and rate a decent spreadsheet. Who can I thank for that? My accountant dad and executive PA mum. They’ve turned me into a token square-peg graphic designer. One WITH all the street cred but WITHOUT the madness that often comes with it.
Street cred that’s earned me my ‘Too-Legit-To-Quit Badge’ with iconic ecomm powerhouses like Mecca Cosmetica, Jeans West, Sportsgirl, Feather & Noise, Spotlight or Australis Cosmetics. We’re talking anything from branding to print, digital to email, web to social media.
Now you’re probably asking:
“Why oh why would you leave the glitz and glam of big-brand ecommerce behind, Su-Ann?” Tiny Crowd started out of a desire to help purpose-driven brands―big and small―create lasting impact for good. Brands like yours.
I’m on a mission to help you leave a legacy that’s backed by an unshakable confidence in your values, worth and brand. It’s been 5+ years since I gave my first Tiny Crowd legend the designs and strategies to take their business to the next level. Creatively-led and purpose-driven. Nowadays I’ve got a brilliant team to back up my Tiny Crowd design efforts, and I can’t see myself slowing down any time soon.
Soy chai lattes (loose-leaf not powdered), salt and vinegar crinkle cut chips, a cheeky cocktail (did anyone say gin?)
#1 reality TV fan, professional gift giver, cat lover, foodie, world’s best listener
Travelling the world, a challenging pilates session, baking sourdough bread and forgetting time over a good book.
Welcome to a human-centred take on product-based design
We’ll tell your story. Visually.
We’ll reveal your inner beauty. Authentically.
We’ll tap into the opportunities ahead of you. Strategically.
Together we’ll create contemporary brand magic that leaves a legacy and opens doors.
Did someone say chocolate? Oh, and a carby serve of pasta (possibly daily)
Most attention-grabbing hair (can’t hide her in a crowd)
Hanging out with friends, grabbing a decent Melbourne coffee and browsing the odd op shop.
She supports me as a part-time graphic designer from her home base of Melbourne. That’s where she also gets her creative hat on for a tattoo parlour when she’s not busy bringing your ecomm designs to life.
As my VA, she keeps your projects on track and makes sure everything at Tiny Crowd runs like clockwork. She might be based in Perth, but that doesn’t mean she doesn’t have her finger on the pulse at Tiny Crowd HQ.
Can’t stop at one chicken nugget or margarita (not necessarily together)
Quite possibly Australia’s Kardashian Trivia Queen (She’s yet to fail a question)
Podcasts in her ears, trashy TV on repeat and long lunches with her favourite people
Mimic a look you’ve spotted on Pinterest
Present you with design fads that will date
Set you up with ‘pretty pictures and colours’
Turn you into ‘just another’ ecommerce brand
… Then we’re not the right graphic designers for you, your brand or your website. But somehow I get the feeling that’s NOT what you have in mind.
Unite you with an optimised website that drives sales on autopilot
Design intentional branding that finally lights you up
Give you the confidence to own your brand
Working with Tiny Crowd is anything but a blanket approach.
Join #teamtinycrowd as we embark on a journey of self-discovery that gives you the confidence to step up and be seen. Because you’re worthy. Because you’re uniquely YOU.
Embrace your purpose
Fall in love with purpose-driven and intentional design that goes beyond pretty pictures or a trendy colour palette. Everything we create is strategic and considered. Together we’ll give your brand a presence with meaning and impact that defies the trends.
Impress with Uniqueness
Appreciate design that values crafts-woman-ship. That takes time to mature. That translates your story visually. Together we’ll highlight your point of difference so you can stand out among the crowd and be instantly recognisable for YOU.
Discover the joy
The RIGHT design can absolutely reinvigorate your brand. Together we’ll spark your joy for your brand so you can’t wait to live and breathe it in everything you do. Why? Because it’s a reflection of your values and the greater impact you have in this world of ours. And that should be applauded!
Show up with impact
Step away from vanity metrics and start building a legacy that goes beyond followers and likes. Together we’ll create visual experiences that inspire people to take action. Because they believe in what you do.
Build genuine connections
Use your brand as a vehicle to connect with YOUR people. Together we’ll design something that sparks deeper conversations and builds a community of like-minded people where all of them feel understood.
That's WHAT SHE SAID:
“Amber is a creative genius and she totally
rocked my world!”
— shanna, food stylist
Launching a campaign in the e-commerce world can feel overwhelming. We have created the essential steps you need to launch your next campaign with ease.